Customer experience is key to success for a successful, growing business. When your customers are happy, they are more engaged with your business. As a result, they will return back to you. Etelligens Technologies believes in this system. There are a number of ways to create a positive customer experience, and mobile apps are one of them. A good, functional mobile app can enhance your customer’s experience in a number ways.
Today’s consumers are not only shopping online, they’re turning to branded mobile apps to research, find, and purchase the products they need
Convenience is King
Convenience used to be at priority that differentiates a brand apart from its competitors. Today, it is a necessity that is built into every business’s offering. Consumers don’t appreciate convenience — they just expect this.
Mobile apps provide everything a customer might require, right there in the tip of their hand. Customer service can be dialed with a single tap and orders made in seconds. A website might provide information to vendors, shareholders, journalists, and so on. But mobile apps are generic towards specific users — the customer.
5 Reasons Why You Need an E-Commerce Mobile App
- Gain a Competitive Advantage
- Consumers Prefer Mobile Apps
- Mobile Commerce is Trending Up
- Higher Conversion Rates
- Increase Average Order Value
According to Criteo, the conversion rate on shopping apps is more than three-times higher than on mobile web. Retail apps serve a dedicated purpose, making it easier for shoppers to find and purchase products in one place, rather than scouring the web for what they need.
AMAZON’S SUCCESS MYTH
Online selling goes back to as early as when the Internet took off in 1991, but the first breakthrough in B2C sales came from Amazon, launched in 1995 around the same time as eBay. Amazon’s unbeatable deals , and the deliverable timing changed the e-commerce market scenario.
This makes it necessary that all brick-and-mortar businesses wanting to create their online presence explore all the options, including a mobile e-commerce application linked to their Facebook/Instagram for Business page, adding your business as a seller on Amazon, and other online marketplaces besides having your brand’s app on at least the leading app stores.
Mobile apps to showcase their growth in business are their best bet to win their prospects.