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Praised the team’s responsiveness, willingness to go beyond the agreed scope, and the quality of the completed application.
Joshua HarrisEtelligens client
DIGITAL CAMPAIGN, CONTENT & HIGH-SCALE EXPERIENCE
A VIP Pass to a Global Halftime Experience
Extending a major live entertainment moment into a six-week, high-scale digital engagement program.
500MQR-enabled packages
103.4MBroadcast viewers
99.96%Peak uptime
The challenge
Build for a fixed global moment where performance failure was not an option.
A major consumer brand wanted to turn a short live performance into a sustained digital campaign before, during, and after game day. The experience needed to connect physical packaging to mobile engagement, release fresh content over several weeks, and handle a massive, unpredictable traffic spike at the exact moment audience attention peaked.
Etelligens approach
Etelligens led ideation and rapid prototyping, then connected QR-enabled packaging, mobile experiences, exclusive content, interactive activations, cloud infrastructure, and campaign analytics. The product roadmap supported frequent content drops in the run-up to the event and a second-screen experience on game day. Engineering and cloud teams designed for peak concurrency, observability, and resilience against an immovable launch deadline.
What we delivered
Connected capabilities, one accountable delivery team.
Strategy, experience, engineering, data, and operations were planned around the same business outcome rather than delivered as disconnected workstreams.
- Campaign strategy, ideation, and rapid prototyping
- Mobile companion experience and content platform
- QR-enabled physical-to-digital customer journey
- Interactive and second-screen fan experiences
- Cloud architecture, performance engineering, and observability
- Campaign analytics and high-frequency content operations
Measured outcome
Discuss a similar challenge ↗
Digital delivery tied to business results.
The program connected 500 million QR-enabled packages with a digital campaign surrounding a broadcast seen by 103.4 million viewers. At peak, the platform maintained 99.96% uptime while supporting very high concurrent demand, demonstrating that brand creativity and production-grade engineering could operate together at global-event scale.
- 500M packages used to promote the digital experience
- 103.4M viewers for the live halftime broadcast
- 99.96% uptime under peak event demand
What clients say about us
Trusted for responsiveness, delivery quality, and ownership.
Feedback from clients who have worked with Etelligens across application development, web platforms, branding, and complex software delivery.
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Highlighted the quality of the website, strong troubleshooting, fast understanding of requirements, and a positive overall delivery experience.
Dean EdelsonEtelligens client
03
Commended the booking-application team for identifying overlooked issues, exceeding expectations, and delivering a polished finished product.
Dr. Matthew MaggioEtelligens client
04
Said the team captured the brand’s identity effectively, communicated promptly across Western time zones, and earned continued work on product and service branding.
Joel LogicEtelligens client
05
Described the team as highly capable and accessible, crediting them with rescuing a difficult software project and consistently going the extra mile to deliver on time.
SargeEtelligens client
06
Highlighted faster-than-expected delivery, close adherence to requirements, and strong communication throughout the web-development project.
Christopher SandsEtelligens client
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